Challenge With the winding down of NASA’s space program and the mass layoffs at Kennedy Space Center in Cape Canaveral, Florida, Kennedy Space Center Visitor Complex (KSCVC) struggled with the message to alert the public that it was still open, and indeed, welcoming guests. Research conducted by the Visitor Complex had indicated that the general public was not aware of…read more →
Challenge Lynn University was chosen to host the third and final presidential debate of 2012. As the university was given this unique platform, Bitner Goodman was retained to tell Lynn’s “story” in the United States and abroad. Bitner Goodman needed to create brand awareness for the school itself, highlighting the leadership of its staff, the expertise of its faculty, the…read more →
CHALLENGE: Opry Mills, the largest outlet and value retail shopping, dining and entertainment destination in Nashville, was severely damaged by unprecedented flooding in May 2010. As a result of significant water damage throughout the property, Opry Mills was closed in order to ensure the safety of its tenants, employees and shoppers. Within hours of the flood, Opry Mills began the…read more →
Challenge The Galleria at Fort Lauderdale recognized the opportunity to create a signature event that would raise funds for local charities, while showcasing itself as a premier retail destination. The annual event needed to appeal to community leaders and shoppers who appreciate luxury brands. Objectives Create a signature event that would recognize community leaders and raise awareness and funds for…read more →
CHALLENGE Sawgrass Mills was planning its third expansion with the opening of an upscale outdoor retail promenade. Previously, Bitner Goodman, the agency of record for Sawgrass Mills since its opening more than 15 years ago, had coordinated the PR efforts for the center’s Phase II expansion and The Oasis at Sawgrass Mills. The PR program for The Colonnade Outlets at…read more →
CHALLENGE For many years, Winn-Dixie suffered a significant decline in sales and brand loyalty while its main competitor emerged as a leader in customer satisfaction and community awareness. In an effort to regain its declining market share, increase brand awareness and establish overall visibility in the South Florida Market, Bitner Goodman proposed that Winn-Dixie create an ongoing community outreach program…read more →
CHALLENGE For more than 10 years, Bitner Goodman has represented the Seminole Tribe of Florida’s high profile multi-billion dollar generating gaming/casino operations arm, Seminole Gaming. Seminole Gaming oversees a total of seven gaming/casino properties; two of which are opulent Las Vegas-style hotel and casinos that are part of the prestigious and world renowned Hard Rock International brand – the Seminole…read more →
CHALLENGE As part of Simon Property Group’s challenge to pursue more grass roots initiatives, Bitner Goodman proposed the first-ever National Mom’s Nite Out event with nationally recognized author and host of Mom Talk Radio, Maria Bailey. On May 7, 2009, seven leading Simon malls in Florida took part in the first nationally organized social networking celebration of motherhood. National Mom’s…read more →
CHALLENGE The challenge was to focus public attention on efforts to save the Everglades, especially through the Everglades Restoration Program, as part of the 2009 Everglades Coalition Conference. Bitner Goodman organized a successful three-month project to promote the Conference through aggressive publicity and to coordinate media during the meeting for positive exposure of this gathering of 51 Florida allied environmental…read more →
CHALLENGE The death of Anna Nicole Smith thrust both the Seminole Hard Rock Hotel & Casino and the Seminole Tribe Police Department onto the world stage. A frequent visitor to the property, Smith died at age 39 in her hotel room, where she had been ill for several days. Because the hotel is located on the Hollywood Seminole Reservation, the…read more →
We swept all four categories last night at the Florida Public Transportation Association marketing awards ceremony. There were some terrific entries and the fact that our win was so decisive is a real tribute to your efforts. Thank you for making us look so good.
I would like to thank Bitner Goodman for the outstanding job you did for the Community and Economic Development Council. After consulting with you and explaining our needs and concerns regarding merging two non-profit business associations your agency provided highly professional advice and assistance which enabled us to move forward in the best possible manner.
Bitner Goodman’s creativity with the artwork for the Save the Date and Invitations helped create the “buzz” for the event and helped attract 450 plus VIPs, government officials and art patrons to the evening. You helped me more than you probably know!
