CHALLENGE
For more than 10 years, Bitner Goodman has represented the Seminole Tribe of Florida’s high profile multi-billion dollar generating gaming/casino operations arm, Seminole Gaming. Seminole Gaming oversees a total of seven gaming/casino properties; two of which are opulent Las Vegas-style hotel and casinos that are part of the prestigious and world renowned Hard Rock International brand – the Seminole Hard Rock Hotel & Casino in Hollywood and the Seminole Hard Rock Hotel & Casino in Tampa, Florida.
In representing Seminole Gaming, it is/was imperative to recognize the key individualities and branding strategies of each casino property plus be able to provide editorial support in a variety of writing styles from business to crisis communications and from script writing to entertainment and beyond. Additionally, it is/was important to form relationships with regional Florida journalists as well as national casino, hospitality, travel trade and Native American media in order to adapt our editorial style to suit their needs and maximize placement efforts.
OBJECTIVES
STRATEGY AND ACTION
Bitner Goodman maintains a staff of highly educated bi-lingual professionals who possess years of journalism, broadcast and advertising experience. Working as a team, we regularly visit with and keep daily communication with the management and staff at Seminole Gaming as well as at each individual casino property.
As regional and national entertainment industry and hospitality public relations specialists, we are constantly honing our journalism skills by attending industry events, seminars and workshops – both online and off.
Bitner Goodman uses a variety of research and editorial lead tools including Factiva, Vocus, HARO, Google, Facebook, Twitter and other social media platforms to keep-up with journalists, update databases and stay on top of the news in various media industries. This knowledge coupled with our desire to achieve effective placements is what drives our success.
RESULTS
Over the years, Bitner Goodman has earned the respect of Seminole Gaming officials as well as our industry and journalism peers as evidenced by our high rate of successful editorial placements.
Our press releases, pitches, collateral materials and related editorial efforts have consistently landed Seminole Gaming properties top headline articles and covers in the Miami Herald, South Florida Sun-Sentinel, South Florida Business Journal and South Florida CEO as well as numerous appearances on local Miami-Dade broadcast TV affiliates WPLG, WSVN, WTVJ, WFOR, WPBT, WSCV (Telemundo) and WLTV (Univision), as well as Palm Beach County’s Palm Beach Post, Forum Publications, Boca Raton magazine, Boca Raton Observer and WPTV, WPBF, WPEC and WFLX.
Nationally, we have secured front page coverage in publications such as the New York Times, the New York Post, USA Today and many others.
Additional Bitner Goodman editorial and collateral highlights include:
To date, Bitner Goodman has produced thousands of press releases, media kits and collateral materials for Seminole Gaming.
Lastly, through the years and attributed in part to our professionalism and stellar communication skills, we have developed numerous well-respected and long-standing relationships with a variety of journalists. These relationships allow us to facilitate the placement of important stories.
We swept all four categories last night at the Florida Public Transportation Association marketing awards ceremony. There were some terrific entries and the fact that our win was so decisive is a real tribute to your efforts. Thank you for making us look so good.
I would like to thank Bitner Goodman for the outstanding job you did for the Community and Economic Development Council. After consulting with you and explaining our needs and concerns regarding merging two non-profit business associations your agency provided highly professional advice and assistance which enabled us to move forward in the best possible manner.
Bitner Goodman’s creativity with the artwork for the Save the Date and Invitations helped create the “buzz” for the event and helped attract 450 plus VIPs, government officials and art patrons to the evening. You helped me more than you probably know!
