SARASOTA, Fla. (June 18, 2012) — A new shopping experience has arrived at the Sarasota Winn-Dixie located at 5400 Fruitville Road and shoppers are invited to check out the remodeled 56,000-square foot store on Wed., June 20. Guests will be pleased to find a myriad of upgraded departments and expanded services to accompany a new attitude in their new neighborhood store.
“We are proud to deliver a fresh, new shopping experience that makes shopping fun and easy for our guests,” said Joey Medina, Winn-Dixie regional vice president. “With a mix of exciting new amenities, quality products at a great value and phenomenal service, our Sarasota neighbors are sure to notice the difference.”
The newly renovated Fruitville Road store showcases Winn-Dixie’s newer format and features a warm, vibrant color palate. Customers will find vast improvements throughout the store, from the expansive selection of the season’s freshest fruits and vegetables in the produce department to the variety of hand carved meats and made-to-order meal solutions.
Here’s a taste of what you’ll find
The Fruitville Road Winn-Dixie has an extensive freshly prepared foods section serving chef-inspired entrees and side dishes for shoppers who value the ease of on-the-go meal solutions. Experienced chefs direct a full-service carving station featuring slow roasted prime rib, bourbon glazed salmon and oven roasted pork loin that offers a perfect combination of quality and convenience. For guests who value variety, the store also offers a wide assortment of traditional Italian made-to-order meal options to choose from including lobster ravioli with scampi-style sauce, chicken alfredo linguini and grilled flatbread pizza, all of which are custom prepared, then baked in less than 3 minutes.
Winn-Dixie also offers freshly prepared chicken, tuna and pasta salads on a compound salad bar, highlighting 12 specialty varieties such as spinach antipasti, curried cous cous and green apple rocky road. For guests with special dietary needs, the store expanded its selection of organic items and now provides a wider variety of gluten-free products.
Other great features worth checking out include:
Wood-burning rotisserie and custom-made sandwich shop in our deli department
“The store’s new amenities are not the only thing getting noticed. Our team members are energized and take pride in providing our customers with an unforgettable shopping experience,” said Dale Root, Winn-Dixie store director. “We invite our neighbors to check out their new Winn-Dixie store.”
To celebrate the grand reopening of the Fruitville Road store, Winn-Dixie will host a series of celebrations throughout the summer months that include live cooking demonstrations, food tastings, live entertainment, raffles, giveaways and more. *See schedule of events below for full details. Winn-Dixie also invites guests to join the conversation on Facebook, where they can learn about special deals, recipes, savings, in-store events and more. Like us at http://www.facebook.com/winndixie.
Winn-Dixie is a subsidiary of BI-LO Holding, which is the ninth-largest traditional supermarket chain in the United States. Under the banner names of BI-LO and Winn-Dixie, the company employs 63,000 team members who serve customers in 688 grocery stores and 493 in-store pharmacies throughout the eight southeastern states of Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina and Tennessee. BI-LO and Winn-Dixie are well-known and well-respected regional brands with deep heritages, strong neighborhood ties, proud histories of giving back, talented and loyal team members, and strong commitments to providing the best possible quality and value to customers. For more information, please visit www.bi-lo.com and www.winn-dixie.com.
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Schedule of Events
All events will take place at the Fruitville Winn-Dixie at 5400 Fruitville Road.
Thursday, June 21, 5:30 p.m. – 7 p.m.
Open House at Sarasota Winn-Dixie Store
Check out a fresh, new shopping experience at your Fruitville Winn-Dixie during our Open House event. The community is invited to come join the celebration and tour the newly remodeled store. Guests will enjoy delicious product samplings that highlight the new store offerings, live entertainment, giveaways and more.
Saturday, July 14, 1 p.m. – 3 p.m.
Eat Well, Live Well
Winn-Dixie is making it easy for guests to learn how to improve their overall health and well-being at a mini health fair during the ‘Eat Well, Live Well’ event. Guests will have the opportunity to meet their neighborhood pharmacist and enjoy complimentary glucose and cholesterol screenings, organic sampling, chair massages, giveaways and more.
Friday, July 27, 5:30 p.m. – 7:30 p.m.
Taste of Winn-Dixie
Guests are invited to enjoy A Taste of Winn-Dixie with an evening of wine and cheese sampling, a chocolate fountain with fresh fruit and food tasting stations highlighting new store features, as well as live entertainment, a caricature artist, giveaways and more.
Saturday, August 11, 1 p.m. – 3 p.m.
Back to School Summer Bash
As the summer winds down and the school year nears, Winn-Dixie invites guests to enjoy an afternoon of delicious food and entertainment during a “Back to School Summer Bash.” Event attendees will enjoy food sampling stations featuring gourmet meal options, a tasty ice cream station, interactive, family-fun entertainment featuring music and face painting, giveaways and more.
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