Beth Zuckerkorn leads the Bitner Goodman design team with more than 25 years of experience in the field of advertising and graphic design. Beth brings creativity, originality and energy to every project that comes her way. Beth skillfully uses today’s technology to produce forceful visual communications and to maximize the effectiveness of client messages.
Her background as a creative consultant in advertising, corporate identity, direct mail, and publication design broadens the scope of expertise and services offered by Bitner Goodman. Beth possesses a distinct flair for conceptualization and design, a novel approach to advertising and sales, a resourceful use of target marketing and effective audience analysis, and a powerful grasp of potent communication techniques through the use of appealing images.
These skills have won her over 20 Addy awards including a local Gold Addy and a Silver district Addy Award for best adverting campaign for Waterside Shops, Naples. She has also won two Astrid Awards, the Sun-Sentinel’s Golden Graphics Award and the Florida Public Relations Association Golden Image Award for Graphic Design. Under Beth’s creative direction, Tri-Rail has won numerous awards for outstanding design & advertising campaigns from the American Public Transportation (APTA) and the Florida Public Transportation Association (FPTA).
Beth has lent her design expertise to a number of worthy causes, including Broward House andthe American Cancer Society. Beth is a member of the Advertising Federation Fort Lauderdale and the South Florida Interactive Marketing Association.
Beth received a Bachelor’s Degree in Fine Arts from Syracuse University and completed an advanced course of study at the St. Martins School of Art in London, England.