Beth Zuckerkorn leads the Bitner Goodman design team with more than 25 years of experience in the field of advertising and graphic design. Beth brings creativity, originality and energy to every project that comes her way. Beth skillfully uses today’s technology to produce forceful visual communications and to maximize the effectiveness of client messages.
Her background as a creative consultant in advertising, corporate identity, direct mail, and publication design broadens the scope of expertise and services offered by Bitner Goodman. Beth possesses a distinct flair for conceptualization and design, a novel approach to advertising and sales, a resourceful use of target marketing and effective audience analysis, and a powerful grasp of potent communication techniques through the use of appealing images.
These skills have won her over 20 Addy awards including a local Gold Addy and a Silver district Addy Award for best adverting campaign for Waterside Shops, Naples. She has also won two Astrid Awards, the Sun-Sentinel’s Golden Graphics Award and the Florida Public Relations Association Golden Image Award for Graphic Design. Under Beth’s creative direction, Tri-Rail has won numerous awards for outstanding design & advertising campaigns from the American Public Transportation (APTA) and the Florida Public Transportation Association (FPTA).
Beth has lent her design expertise to a number of worthy causes, including Broward House andthe American Cancer Society. Beth is a member of the Advertising Federation Fort Lauderdale and the South Florida Interactive Marketing Association.
Beth received a Bachelor’s Degree in Fine Arts from Syracuse University and completed an advanced course of study at the St. Martins School of Art in London, England.
We swept all four categories last night at the Florida Public Transportation Association marketing awards ceremony. There were some terrific entries and the fact that our win was so decisive is a real tribute to your efforts. Thank you for making us look so good.
I would like to thank Bitner Goodman for the outstanding job you did for the Community and Economic Development Council. After consulting with you and explaining our needs and concerns regarding merging two non-profit business associations your agency provided highly professional advice and assistance which enabled us to move forward in the best possible manner.
Bitner Goodman’s creativity with the artwork for the Save the Date and Invitations helped create the “buzz” for the event and helped attract 450 plus VIPs, government officials and art patrons to the evening. You helped me more than you probably know!
