Lauren Horsley combines a background of retail and marketing to enhance her work as a public relations professional.
She worked as the Assistant Public Relations Manager for Neiman Marcus Fort Lauderdale and gained experience developing retail events to drive business. Combining her love of fashion and strong work ethic, Horsley was able to juggle the demands of the ever-changing retail environment.
In her role with Neiman Marcus, Horsley also spent a great deal of time doing community outreach; working with local not for profit organizations to build lasting mutually beneficial relationships. This was most often accomplished through event planning and the maintenance of the store’s donations budget. She has translated these skills and knowledge to her work with Bitner Goodman.
Horsley graduated with honors with a Bachelors of Arts in Psychology and a Masters in Business Administration from Rollins College in Winter Park, Florida. During her time in Central Florida, she used her concentrations in Marketing and Management to complete an internship with the Orlando Economic Development Commission where she did market analysis and research to promote the City of Orlando to potential new business partners.
Horsley resides in Pompano Beach and is passionate about travel and maintaining a healthy lifestyle.
We swept all four categories last night at the Florida Public Transportation Association marketing awards ceremony. There were some terrific entries and the fact that our win was so decisive is a real tribute to your efforts. Thank you for making us look so good.
I would like to thank Bitner Goodman for the outstanding job you did for the Community and Economic Development Council. After consulting with you and explaining our needs and concerns regarding merging two non-profit business associations your agency provided highly professional advice and assistance which enabled us to move forward in the best possible manner.
Bitner Goodman’s creativity with the artwork for the Save the Date and Invitations helped create the “buzz” for the event and helped attract 450 plus VIPs, government officials and art patrons to the evening. You helped me more than you probably know!
