Michael Goodman brings an integrated marketing approach to every project. Securing domestic and international publicity, creating consumer promotional campaigns, implementing special events and developing cooperative advertising and partnership marketing opportunities, Goodman strategically launches award-winning programs.
Over the years, he has been credited with representing many respected clients, including South Florida Regional Transportation Authority/Tri-Rail, The Mills, Design Center of the Americas, Broward Center for the Performing Arts, Holy Cross Hospital, Florida Department of Transportation, Cleveland Clinic Florida, Hard Rock Cafe and Simon Property Group. He has successfully created cross-promotional programs on behalf of clients with McDonald’s, Subway, Wendy’s, Pollo Tropical, Publix, Papa John’s, Cingular, numerous Broadway shows and more.
His past professional experience includes serving as a Special Events Manager for Macy’s and the Community Relations Manager for Broward House, a not-for-profit organization. Goodman received the 2006 ArtServe Encore Award for Individual Leadership, the 2007 ArtServe Encore Award for Special Recognition and the 1997 South Florida Business Journal Up & Comers Award in the field of public relations. He has also received the Golden Pen Award of Excellence in the public relations category from the Gold Coast Chapter of the International Association of Business Communicators.
An active member of the community, he is the past Board Chair of ArtServe, past Vice-chair and current Honorary Board Member of the Art and Culture Center of Hollywood and the Board Secretary of the Florida Theatrical Association. He is also past board member of Story Theatre Productions, Junior Achievement, Family Central and Gilda’s Club.
He served for two years as the Chair of the School Advisory Board for the City of Oakland Park and is a graduate of Leadership Broward Class XV. Also, he served on numerous committees in support of the Community Foundation of Broward, United Way of Broward County and the Jewish Federation.
Goodman holds a Bachelor of Arts degree in Mass Communications from Florida Atlantic University in Boca Raton, Fla. He resides in Wilton Manors.
We swept all four categories last night at the Florida Public Transportation Association marketing awards ceremony. There were some terrific entries and the fact that our win was so decisive is a real tribute to your efforts. Thank you for making us look so good.
I would like to thank Bitner Goodman for the outstanding job you did for the Community and Economic Development Council. After consulting with you and explaining our needs and concerns regarding merging two non-profit business associations your agency provided highly professional advice and assistance which enabled us to move forward in the best possible manner.
Bitner Goodman’s creativity with the artwork for the Save the Date and Invitations helped create the “buzz” for the event and helped attract 450 plus VIPs, government officials and art patrons to the evening. You helped me more than you probably know!
